- Sales Channel Optimization
With healthcare reform, payers are reviewing their sales distribution system – external brokers, inside sales channels, public marketplaces, transition services, and direct online approaches. These have often been viewed in silos, judged purely on volume or cost, or treated as “check the box” requirements, but now each will be dramatically different…especially with public and private Marketplaces and risk adjustment.
Where is your money most wisely invested to produce the best results?
MDBushCo is working with payers to assess sales distribution systems, and can do the same for you. Our analysis goes beyond revenue from a single channel to address your portfolio of channels and aggregate risk sharing.